Ian
Pons Jewell
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company
ProdCo
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position
Co-Founder & Director
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website
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when
Thursday 9 Oct 15:25
about the speaker
Ian Pons Jewell is widely regarded as one of the top commercial directors worldwide and won consistent recognition from the most prestigious awards and publications. Most recently he won a Grand Prix at Cannes Lions and was named no1 commercial director by Televisual Magazine two years in a row, described as “creating a much referenced style and for influencing advertising in general, an auteur in the advertising world” . He has also earned various UK Music Video Awards, and received a nomination by the Directors Guild of America award for commercial direction.
In 2023, Ian co-founded ProdCo, a global production company working across commercials and music videos. Built around a belief in nurturing emerging talent, pushing creative boundaries, and maintaining exceptional craft standards, ProdCo has quickly established itself as a director-led company with a clear creative point of view.
when
at ciclope
Director’s cuts have had a growing amount of control over them, from agencies requiring sign off, to the trend of clients blocking them entirely – and it represents a real threat to the core creativity that still exists in the advertising industry.
In this session, Ian Pons Jewell (ProdCo) will make the argument that the “DC” is not an indulgent extra from an obsessive auteur, but rather the upholding of a creative promise made at the very start of project.