Irene Kugelmann
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company
Zalando - Content Solutions
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position
Head of Creative
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website
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when
Wednesday 7 October 11:45
12:30
Irene Kugelmann is Head of Creative at Zalando. She has spent her career at the intersection of creativity, content, communication and strategy, with a strong track record across demanding projects in marketing, communication and brand building. Before Zalando, she was Executive Creative Director at Meta and Chief Creative Officer at DDB Germany.
Her background in art and design shapes how she works across strategy, design, integrated and performance marketing, and brand communication. She’s known for getting things done, and she’s a strong supporter of creative work and the people who make it.
2026 Speakersspeaking at
Great ideas rarely die because they’re bad. They die more quietly, through perfectly reasonable decisions. Step by step, originality is sanded down into something everyone agrees with. Music is where this phenomenon is easiest to see. Everyone has an opinion about it, and everyone mistakes taste for judgment.
This conversation brings together voices from different points of the creative and production process to explore how great ideas are shaped, challenged and, sometimes, unintentionally diluted in the pursuit of consensus.