Jessica Apellániz

Jessica Apellániz is Wieden+Kennedy México’s first Chief Creative Officer, brought in to help build the agency—and its point of view—from the ground up when the office opened in Mexico City in 2023. She oversees all creative work across the office, partnering with brands like Nike, Ford, Uber, and AB InBev to make ideas that show up in culture.

Before W+K, Jessica was CCO for Latin America at Ogilvy, where she led teams across the region and helped deliver award-winning work for clients including Coca-Cola, KFC, Mondelez, Mazda, American Express, Nestlé, and more. Her leadership contributed to Cannes Lions, D&AD, and One Show wins, as well as to Ogilvy Latin America being named Regional Network of the Year in 2022.

Jessica’s path into creativity started behind the scenes as a producer, including a stint at MTV LATAM, before she moved into copywriting and never looked back. As one of the few women leading creative at a regional level in Latin America—and a mother of two—she’s focused on building teams that reflect the real world and pushing the industry toward a more balanced, inclusive future.

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