Peter Grasse
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company
Mr+Positive Tokyo
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position
Executive Producer & Founder
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website
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when
Wednesday 7 October 10:35
11:10
Peter Grasse is an award-winning executive producer and founder of Mr+Positive, based in Tokyo and Singapore. Over more than two decades, his productions have been recognised with a BAFTA, inclusion in MoMA’s AICP Collection, two Cannes Lions Grands Prix, three CICLOPE Asia Pacific Production Company of the Year awards, an Australian Grand Effie, a Global Grand Effie, and honors from D&AD, Clio Awards, The Webby Awards, The One Show, AdFest, Mad Stars, and Straight 8 Shootout. Under Peter’s leadership, Mr+Positive was named LBB’s #1 Ranked Production Company in Asia (2025), won Shots Awards Asia Pacific Music Video of the Year (2024), and was the most awarded production company at CICLOPE Asia Pacific (2026) for its Go Mongolia campaign. Peter is an international jury member and speaker on commercial filmmaking, cross-cultural collaboration, and commercial ethnography.
2026 Speakersspeaking at
At first glance, Go Mongolia looked like a tourism campaign. It wasn’t. The brief was far more ambitious: to create a film that would help Mongolians rediscover pride in their own country—not by showing them places they had never seen, but by helping them see familiar places with fresh eyes.
This session will explore how great filmmaking craft goes beyond aesthetics. At a time when technology makes it easier than ever for a single creator to work remotely and independently, Go Mongolia reminded us that understanding a culture still begins by being there—working alongside the people who know it best.