Ben McLaughlin
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company
Nike
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position
Senior Creative Director, Global Football
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website
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when
Thursday 8 October 15:15
16:00
Ben McLaughlin is an award-winning creative director who has led Nike Football’s most recent creative campaigns, including Awaken Your Madness, Scary Good, and Rip The Script. Ben leads a talented team of designers, writers, and narratives tasked with shaping the present and future of Nike Football.
Prior to his time at Nike, Ben led Global Brand Communications at Converse.
2026 Speakersspeaking at
For the 2026 World Cup, Nike and Wieden+Kennedy set out to celebrate football at its most instinctive, creative and unpredictable. The result was Rip the Script: a six-minute film directed by Dan Streit (Somesuch) that brings together more than 30 of the biggest names across football, sport and culture — from Cristiano Ronaldo, Kylian Mbappé and Erling Haaland to Ronaldinho, LeBron James, Travis Scott and Kim Kardashian.
The premise is simple: put football inside a meticulously controlled film set — and let the players destroy the script.