Odile
Breffa

about the speaker

Odile Breffa grew up in the middle of the marble atelier of her dad, learning how to design and sell the work. Then started a career managing artists, developing their PR and founded an art studio in Berlin fostering local queer artists. Later on, Odile discovered a new interest: observing and understanding people’s behavior. After studying sociology and ethnography, she naturally started a career as a strategist. Her hybrid profile marrying business, strategy and creativity made her join international advertising networks. Her specialty became brand experience projects, how to build meaningful encounters linking offline to the online world. Odile believes the internet is a precious place to amplify projects if done with taste and knowledge of the communities. Now making things happen at Innocean Berlin, she’s most proud of The Vulva Spaceship, a feminist campaign that raised awareness on the gender gap in tech.