Tanja
Grubner
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company
Essity
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position
Global Marketing Director, Periodcare
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website
about the jury
Tanja Grubner is the Global Marketing Director at Essity and passionate about growing businesses by building brands with a purpose that are worthy of being invited into culture. She believes in brand bravery, championing change and creative effectiveness. Her brands Libresse and Bodyform (#4 period care brand in the world) are part of the advertising archives of the MoMA (NYC), the Louvre (Paris) and have received 400+ awards, including Cannes Lions Grand Prix and D&AD Black Pencil of the Decade.
In her current role, she disrupted the period care category with taboo-breaking campaigns like #BloodNormal, Viva La Vulva, #WombStories, #Periodsomnia, and #NeverJustAPeriod which tackled toxic stereotypes around periods, vaginas, and women’s bodies to create a new normal. Libresse/Bodyform are not only the fastest growing brands globally, but also among the Top 5 Most Creative Brands in the World, according to WARC.
In the last 20 years, she’s lived across 3 continents, worked across a broad range of brands in regional and global roles, always having innovation and sustainability, but above all the consumer, in mind.
