Joyce
Hadife
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company
City Films
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position
Executive Producer
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website
about the jury
After completing a DEA in Economics and a brief time in academia, Joyce Hadife co-founded City Films Production in 1995 alongside her life partner, acclaimed director Marc Hadife. Since then, she has served as the company’s Executive Producer and Owner, guiding it to become one of the leading production houses in the MENA region, with offices in Beirut, Dubai, and Riyadh.
Under Joyce’s leadership, City Films has earned a reputation for bringing cinematic production values to the world of commercials, with work recognized at major international awards festivals. Throughout her career, she has collaborated with global brands and renowned talents such as Penélope Cruz, Omar Sharif, Lionel Messi, and Cristiano Ronaldo.
Joyce is known for her sharp eye, creative instinct, and relentless commitment to excellence. She thrives on original ideas and meaningful storytelling, constantly pushing boundaries to deliver high-impact, beautifully crafted films. Her dedication, passion, and hands-on approach continue to inspire teams and elevate every project she touches.
