Diego
de la Maza

about the jury

Diego de la Maza is an award-winning leader in creative production and currently serves as Chief Production Officer at Deutsch, where he oversees innovation across broadcast, film, music, content, print, and experiential campaigns for major brands like Taco Bell, Walmart, and Nintendo. He also runs Steelhead, Deutsch’s 50,000 sq ft in-house production company, driving global campaigns for clients including Yonex, Interscope Records, and Drizly through tech-forward, scalable production models. With a background that includes leading film production at R/GA and producing for David&Goliath and Conill/Saatchi & Saatchi, Diego brings deep expertise across the full spectrum of content creation. 

An Emmy Award-winning producer, Diego has earned Grand Clios, a Cannes Lions Grand Prix, and other top industry honors. He serves as a respected voice in the production community, frequently judging international craft shows and sitting on the Television Academy’s executive peer group. He also contributes to Californiar’s Governor’s Office of Business and Economic Development (GO-Biz), and is a passionate advocate for sustainability and DEI within the industry. Outside the office, Diego is a film buff who loves to travel, swim, play board games, and hang out with his dog, Ducky.