We can’t wait to see you in Berlin. Awards are open and the countdown begins. The deadline for entries is 23 August and we’ll be announcing jurors soon. Showcase the best of what you’ve got. 

Can we grab your attention for a nano second. We’re all crafters, right? But what exactly is craft, what does it take to achieve excellence, and who does it take. That’s what we’re talking about in 2024 and caught up with Nico Pérez Veiga, founder of Primo.

One of the world’s most acclaimed commercial directors, who makes work for brands like Nike, Audi, and Netflix. Primo won Production Company of the Year at CICLOPE Latino 2024 and Nico took home the Director of the Year award. 

“Craft is an idea that’s elevated, so that it transcends what people see and makes them feel. The only way to really grab people’s attention is to be touching.To be touching you need to be honest, and to be honest you need to not always try to sell, because constantly invading the viewer could eventually push them away.”

Don’t forget, CICLOPE takes place a whole month earlier on 8, 9 & 10 October and the city is filling up quickly, so get planning your trip early. 

“CICLOPE Festival feels like a welcome burst of fresh air and inspiration for all involved.”
– SMUGGLER