TRICIA DUFFY ON ENVIRONMENTAL SUSTAINABILITY IN PRODUCTION
Tricia Duffy is a Strategic Advisor (AdGreen), Founder (Lily Grey) and Strategy Consultant (albert). Prior to launching Lily Grey, Tricia spent 4 years as the Head of Transformation for BBC Television. Gabi Kay (co-founder, Green the Bid), sat down with Tricia to talk about why it’s taken the industry so long to come to this point in terms of sustainability, the power advertising has and practical steps that productions can take to be as sustainable as possible.
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