Bianca
Guimaraes
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company
Mischief
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position
Partner & ECD
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website
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when
Oct. 9th 10:40
Oct. 10th 11:50
about the speaker
Bianca Guimaraes is an Executive Creative Director and Founding Partner at Mischief. She’s behind culture-creating work which has shifted perception of the world’s biggest brands and catapulted Mischief from start-up to #1 agency of the year five times over and GQ’s Most Creative Companies in the World, in just three years. Her work has won more than 100 awards internationally, including an Emmy. Bianca has built the creative department she dreamed of working for and is a huge champion of women and diverse talent in advertising.
when
at ciclope
It might be the most overused word in advertising. But that’s only because it’s incredibly sought after. There’s no question about it: An environment free from fear produces the best output. For any company. So how do you truly build a culture of fearlessness for yourself and your place of work? Join Bianca Guimaraes, ECD & Partner at Mischief, for a very real and raw guide behind building a culture that has turned this company from pandemic start-up to one of the today’s most celebrated and in-demand ad agencies.
For the panel, join our Jury Presidents Medb Riordan (Academy Films), Mal Ward (Arts & Sciences), Tim Nash (Somesuch), Adrian Shapiro (Scoundrel), Bianca Guimaraes (Mischief) and Carol Dunn (Barking Owl) who will gather on stage to offer an exclusive insight into what went down in the jury room when deciding the winners as well as discussing some of the emerging trends in the industry.
This panel will be moderated by Jason Stone, Editor for David Reviews.