Ralph Laucella is a Founding Partner/Executive Producer of O Positive, one of the world’s top commercial production companies. Since the shop’s inception in 2007, he has been an instrumental part of its leadership and success. O Positive has consistently been honored in AdAge/Creativity’s Production Company A-List. Ad industry bible The Gunn Report named O Positive the No. 1 most- awarded production company in the world in 2016, and it has ranked several times in the Top 10 for the prestigious Cannes Advertising Festival’s Palme d’Or. This year, O Positive was again honored by Cannes Lions with a No. 3 Palme D’Or ranking for the decade by the Lions Creativity Report of the Decade, and named AICP’s Most Awarded Production Company for its three shows. O Positive consistently enjoys a high profile in media tastemakers, both for the creative caliber of its work and expertise and insights of its execs.
Ralph held the post of AICP Chairman from 2016 – 2018, representing the interests of U.S. companies that specialize in commercial production, and he currently serves on the AICP national board. He is a trustee on the DGA CQL (Commercial Qualifications List) committee. And he was a 2017 juror for the Ciclope Festival.