After over 20 years working and leading some of the most creative agencies in three of the most important markets in the industry – USA, Europe and Latin America- in 2018, Paco co-founded Activista, a purpose-driven creative company committed to driving positive change.
Previously, he was Creative Director at Sra. Rushmore Madrid (his hometown), Executive Creative Director at Ogilvy Brazil, Group Creative Director at BBH London, and Executive Creative Director and Partner at Anomaly LA.
Paco has been recognized by AdAge and the Cannes Lions Report amongst the Most Awarded Creative Directors in the world. He was also elected Creative Director of the Year by the ABP in 2014 (Asociação Brasileira de Propaganda). And included on the list of the 100 most creative people of the world by Forbes Magazine in 2017.
Paco has had the honor of working with some of the most iconic brands and organizations, including Dove, Coca-Cola, United Nations, Absolut Vodka, Axe, Ray-Ban, Beats by Dre, or Google.
Paco is elected member of the Cannes Chimera, the initiative created by Cannes Lions Festival and the Bill and Melinda Foundation. Member of the D&AD International Advisory Board, the D&AD Impact Council and the Spanish Creative Club Board. And international keynote speaker.