Czar’s Head of Creative Film & Photography Levi Rijper began her career in 2011 in the commercial industry. Her ambition and drive led her to the role of Head of Production at the young age of 23 at DPPLR, a creative production company based in Amsterdam. Being part of this production house, she produced several award-winning films and commercials. After having produced for 7 years she then realized her heart was truly in the creative side of the film industry.
Rijper’s next stop was Czar Amsterdam, where she was able to combine her background as Head of Production with her excellent organizational knowledge and strong network into the role as Head of Creative Content. At Czar Amsterdam, she commands the company’s creative services. Rijper built a new department outside of their usual commercial spectrum, adding music videos, fashion films, short films and branded content to their reel.
She has made it her mission to extend the company’s reach to more experimental and branded content which guides the ever-changing landscape of the industry. Rijper concentrates on what makes content genuinely impressive; content that is created with a passion for entertainment. She’s working hand-in-hand with all Czar’s directors – the young and curious to the established and seasoned – making sure to find the best director for the client’s vision resulting in visually engaging films with strong, signature Czar narrative.
Rijper expanded her current role into Head of Creative Film and Photography in September 2020. In addition to the company’s film services, she is now leading Czar’s growing photography department.
Through Rijper’s keen creative eye, Czar’s roster has flourished in a reputation for developing young talents and being a collaborative creative community.
She has worked with brands such as Adidas, Google, Amnesty International, Tommy Hilfiger, Airbnb and Asics. Rijper has served on juries for several award shows over recent years; Eurobest, UK Music Video Awards, Latino Ciclope, Berlin Commercial, Berlin Music Video Awards, Fashion Film Festival Amsterdam and Shots Awards.