Kate has been working in the advertising industry for almost 25 years. She starterd her career in 1994 as a copywriter and she has had experience as an account planner. Today, as CCO and ECD at Cheil Worlwide HQ in Seoul, she leads the strategy, creative direction and production of integrated campaigns for clients, such as Samsung Electronics, Korea Telecom, Anheuser-Busch InBev and many others.
In 2012, she won 2 Gold Lions in Promo & Activation for her Samsung Camera campaign “Insight”. The campaign also won a Grand Prix in Film at Spikes Asia, and a Grand Prix in PR at Ad Stars. In 2013, the campaign also won 4 Gold Lotuses at AdFest.
Kate has served as a juror on several international festivals, such as Cannes Lions, CLIO’s, Ad Stars and LIA’s. She was also invited as a guest speaker at Cannes Lions 2010, where she held a seminar “Majority Report – The Future of Advertising”.