That feeling you get when you miss that last stair in the dark – that’s what Georg & his company PlayDis! aim to achieve with the music they make. Concerning the particulars, this excerpt from an interview published in Music Pro Magazine (2015 Spring/Summer Edition):
–>Interviewer: So, tell us what exactly is PlayDis!?
Woah- A provocative opening question, eh? I’m kidding. PlayDis! is an international music production company, founded by me [Georg], Felix Haaksman & Robin Hoffman in 2011.
–>My next question is why does PlayDis! have that exclamation mark at the end of it?
Uh- Well… I guess we thought it looked good. Plus, it added a touch of emphasis, you know, something visceral – at least that was the idea.
–>Got it. I think it works.
That’s good to hear.
–>I’m looking at your website, which is pretty cool by the way, and I see PlayDis! works with a lot of well known names, like Little Dragon, Jazzanova, Nina Kravitz and Mocky who produced all that Feist & Chilly Gonzales stuff.
Yeah, we’re proud of the talents we’re associated with but there are also quite a lot of unknown artists that we find interesting. Just that feeling we’re working with songwriters & performers & producers who are setting standards in their own genres. And getting them into film and advertising.
–>What’s Feist like?
What do you mean?
–>Like, is Feist nice?
I guess. She seems so. Never met her personally, we actually work with her producer, Mocky.
–>God, Feist really is hot, but like a good hot, you know, like an interesting hot… [No Response]… I see you work with brands like Mercedes Benz, Coca-Cola, BMW, Nike. How do you pick them?
They’re the client, they pick us.
Of course, we’re proud of these recognizable associations, but it’s true, each of our collaborations is something special for us. Which is to say we bring as much focus & interest & passion to scoring an experimental film as we do to, say, a campaign for Vodafone or Hugo Boss or [interruption]-
–>Uh-huh, got it. So more personally: What’s your background? You have a slight accent, are you, like, British or something?
I’m German. But I did my BA at Goldsmiths in London – so that probably accounts for my regal tone.
–>Goldsmiths? What’s that?
It’s a university. But I learned this business the hard way, in the hallways and cubicles of MTV UK, Markenfilm & Trigger Happy Productions.
–>Well our photographer asked me to thank you for your time. And, by the way, she told me you’re at least 15% younger looking than on your photograph.