A Brazilian with truly global experience (US, Latin America, Europe) working in big networks like BBDO, BBH, DDB, Ogilvy and JWT. Beto’s campaign Dove Real Beauty Sketches became the most watched ad ever with more than 180 millions of views. The idea was voted The Best Ad of 2013 by Time Magazine, Adverting Age and Adweek. His Immortal Fans campaign helped to increase 61% organ donations
Beto is one of the most awarded creatives in the world, three years running and on the Forbes list of the top 100 creatives in the world.
In 2018 Beto founded Activista, a company committed to driving social, cultural and economic change through the power of ideas.