Ben is an integral part of the senior management of the agency and has overseen multiple, significant business wins. He plays a vital part in delivering communications across all borders for some of Australia’s biggest advertisers and most famous brands. Ben leads a team of over 40 creatives working across digital, direct, retail and brand. In 2015 he was voted Campaign Asia’s Best Creative Talent for Australia and NZ.
Over the years he and his department has won numerous Australian and international creative and effectiveness awards, notably at Cannes, D&AD, OneShow and Clio. Ben is a past President of AWARD and has been Jury Chairman for AWARD and Adfest, and served on a number of creative juries, including Cannes and D&AD.
His inspiration is the reader, the viewer, the listener and the clicker; our raison d’etre, who for the most part, is bored, insulted and uninspired by what our industry produces. “How come the IQ of our audience is assumed to drop as soon as it’s a commercial message within the medium?”.
Before he discovered advertising he dabbled with Marine Biology, Entomology, wine selling and winemaking.