She studied Audiovisual Communication in Barcelona and obtained a Master’s Degree in Mass Communication at the Chicago Art Institute.
Starting from the bottom, Belén acquired a wide experience in all aspects of production: first she worked as Production Assistant and Agency Producer at the Spanish agency *S,C,P,F. In the year 2000, she became Director at the Pirámide production company, where she directed spots for brands such as Audi, Aquarius, Renault, Coca-Cola and Telefonica.
In 2006 she founded her own production company with her brother Nacho Gayán: Agosto, a company that nowadays is one of the most awarded prodco in the Spanish market, and has become a respected partner for the agencies because of the detailed, carefully crafted approach to every project and the top-notch quality of the resulting films.
Belén’s work is composed by lively stories, where her skill for extracting the most engaging and expressive performances from the actors provides an additional dimension of humanity and warmness to the narrative. She has filmed spots for big brands such as Vodafone, Coca-cola, Renault, Audi, Spanish lottery, Aquarius, IKEA… some of them awarded and shortlisted in international festivals like Cannes, San Sebastian and Fiap, among others.
During the last year, Belen has been developing a feature film project that has led her to make the decision to put aside the direction of commercials and try to start a department more oriented to fiction and digital media within Agosto. So, since the beginning of this year, she has been working as executive producer with Toni Moreno, the third partner.