Pedro Prado was born in Rio de Janeiro, Brazil. He has lived in Rio, New York, Texas, Indiana and São Paulo, and has been working in the advertising industry for 18 years now.
Pedro joined F/Nazca Saatchi & Saatchi in 2005, as a copywriter. Since then, he has worked on accounts such as Nike, Google, Skol (AB Inbev), P&G, Trident (Mondelez), Honda, D&AD Awards, Electrolux, Mizuno, Leica, Miami Ad School, Guaraná Antactica (AB Inbev), and Sadia (BRF Foods).
His recent awards include Cannes Lions, One Show, D&AD, FIAP, El Ojo, Clio, London Festival, Wave, and São Paulo Creative Club. He has also helped judge several local and international awards such as One Show, Clio, London Festival, Wave, Andy Awards, and São Paulo Creative Club.