Valeria
Moreiro

about the jury

Valeria Moreiro is Co-Founder & Creative Director of NotReal, a design-driven creative studio specializing in art direction, CGI and animation with an impressive portfolio boasting projects for renowned brands like Microsoft, Squarespace, eBay, Google, and Nike.

Valeria’s visionary creative direction and branding expertise have been pivotal in transforming NotReal into an innovative creative force. She excels in crafting unique brand identities that resonate with contemporary audiences.

Valeria’s background in branding and motion graphics design enables her to strike a perfect balance between creativity and organization, positioning brands at the forefront of visual trends. From captivating practical-shoots to complex CGI design systems, she leads NotReal in delivering pioneering projects that leave a lasting impact.

Valeria’s artistic journey was ignited during her formative years in Argentina where she graduated with a degree in Graphic Design & Visual Communication for the College of Fine Arts at UNLP. After several years of immersing herself in diverse motion graphic studios in Buenos Aires, she honed her craft, a process that ultimately empowered her to found NotReal to redefine industry norms and push the boundaries of creativity.

Currently based in the vibrant city of Madrid, Spain, Valeria shares her life with her loving family, which includes their adorable Chihuahua, Roma. As she continues to steer NotReal towards new heights, her impact on the industry only grows stronger, inspiring both her team and the wider creative community.