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about the jury

Pedro Prado was born in Rio de Janeiro. Lived in New York, Texas, Indiana, São Paulo, and began his career as an advertising copywriter in 1998.

In 2005, Pedro joined F/Nazca Saatchi & Saatchi, where he remained for almost 15 years. First as a copywriter, and later as Creative Director. In 2019, he moved to Leo Burnett Brazil as Creative Executive Vice President.

In 2021, Pedro left Leo Burnett and joined TBWA\Media Arts Lab as Executive Creative Director, working solely for Apple.

Throughout his career, Pedro worked for brands of different segments, such as AppleNikeGoogleFiatSkol Beer and Guaraná Antarctica (AB Inbev), TridentOreo and Club Social (Mendelez), Leica, Honda, SamsungNivea, Bradesco BankO BoticárioSadia (BR Foods), BTG Pactual BankElectrolux, Pinacoteca de São PauloD&AD AwardsMizunoMiami Ad SchoolCoca-ColaL’OréalTIM, and Claro Mobile.

Pedro has worked on countless iconic projects, such as República Popular do Corinthians and Addiction for NikeAllied Brands for Skol Beer; and Everything in Black & White for Leica, alongside his 12-year partner, designer and art director Rodrigo Castellari.

He has been recognized with over 400 international and local awards including medals at the São Paulo Creative Club, as well as trophies at Cannes LionsD&AD, The One ShowClio AwardsADC, WaveEl OjoLondon FestivalCICLOPE, FIAP, and El Sol.

He has served at Brazil Creative Club’s board of directors for 5 years and has been a jury member at countless national and international festivals, such as São Paulo Creative ClubThe One ShowCannesD&AD, Effie AwardsWaveShotsEl SolCICLOPE, London FestivalEl OjoWaveAndy Awards, and Clio.