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  • company

    Craft Spain

  • position

    Chief Production Officer

  • website

about the jury

As a Chief Production Officer of Craft SpainPaloma Adrien is responsible for the development of integrated campaigns for international and national clients like IkeaNestléCoca Cola or Mastercard. She has been running this department since January 2019, leading the integrated productions with needs in broadcast, digital, print and experiential at the same time.

Prior to joining Craft, Paloma worked in fiction, television, but mostly in advertising production. She has worked for GTB London and Ogilvy Madrid as a Head of Integrated Production & Experiential developing innovating productions. She has also worked in production in other agencies like Leo BurnettY&R or Innocean.

She has been a jury in national and international festivals like Cannes Lions, Inspirational, El DoradoStarMad, Ojo de Iberoamérica, or CdeC. Some of her work has been awarded in Cannes LionsD&AD, One Show, FIAP, El Ojo de Iberoamérica, among others.

She is very passionate about her work, leading the projects from the strategy until the end, hand by hand with the whole team.