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about the jury

Ever since childhood, Mona Lisa Farrokhnia was interested in being part of the film & advertising industry. After graduating from Columbia University is NYC, she jumped on an opportunity to move to LA to pursue her passion for film. She started as an assistant and worked her way up to a VP position at a prominent production company at Sony Pictures Studios. During her stint in Hollywood, Mona Lisa worked on the development and/or production of numerous films including The Amazing Spider-ManVenomUnchartedGhost In the Shell, and others!

After returning to her home base in NY, Mona Lisa transitioned from the film industry to advertising – producing campaigns for BBDO and later RGA for brands such as Bud LightVisaGE, Snickers, and Samsung mobile. Her work was quickly recognized for craft & innovation by various awards organizations in the industry. Her journey in advertising then landed her at Meta Platforms, Inc. where she is currently a lead producer for the tech giant – making integrated campaigns for InstagramWhatsApp, Facebook, etc.

When not working or traveling, you’ll find Mona Lisa hunting for new music for her playlists or searching for the new hot restaurant in Manhattan!