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about the jury

Mel Senecal was VP/Executive Producer leading all productions at m:united/McCann and overseeing productions for global markets. She has worked with a long list of clients such as VerizonL’OréalMicrosoft, and Coca-Cola being some of the most notable. Her produced work features high profile talent like Blake Lively, Freida PintoLea MicheleMaurice HarrisJorge GutierrezMelissa ArnotSandra Equihua, and Zoe Saldana, to name a few. Entertainment Weekly called her most recent project with Microsoft as one of the top holiday ads in 2020.

After a 10-year tenure at McCann Mel joined the independent agency Mojo Supermarket to help them step up their 1st production wing of the agency working with clients like Netflix, Match, Instagram,, Girl Who Code. Mel is now a freelance executive producer in NYC.

Along with the Executive Producer role at McCann, Mel also founded McCann Q, the company’s first LGBTQIA resource group. The group enabled the agency to spearhead award-winning work like Mastercard’s True NameAcceptance Street, and Verizon’s Love Calls Back

Mel takes pride in creating meaningful, inclusive work and maintaining an inclusive environment not only on set but throughout the work and its entirety. Her upbringing and education at NYU were heavily influenced by TV and film and sees the industry to effect change and make powerful and valid social statements.