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about the jury

Kate Tancred is the Founder and CEO of Untold Fable, a global tech-powered content production company launched in 2021. Her frustration with the lack of diversity in advertising and production led her to launch a platform that connects brands with a curated network of diverse, award-winning talent.

Untold Fable’s technology platform enables brands to connect with new perspectives and voices, supporting them on their own diversity journeys. The company is committed to increasing diversity at every stage of content production, with a global network of production talent that is proudly open to all. Partnerships with Facebook, Instagram, and TikTok ensure that Untold Fable’s global pool of 2,000+ production specialists are trained in the latest digital and social best practices.

Kate’s previous venture was the video content marketplace, The Smalls. In 2019, she was voted one of The Times 100 most innovative entrepreneurs, and also won Campaign Female Frontier Award for Tech & Innovation last year. Kate is a regular industry speaker at events including Cannes Film FestivalDMexcoNew FrontsLDV Summit, and has featured as a guest contributor for The Drum and Campaign discussing the need for increased diversity in advertising and production. She has also been featured on BBC BusinessLondon Live and The Times.