JUAN SAN ROMAN

JUAN
SAN
ROMAN

bg image

about the jury

Juan San Roman founded be sweet_. in 2012. Since then he has been producing campaigns for the main agencies in Spain. His work has been recognized at some of the most important festivals in the world like Cannes Lions.

In 2020 he led the transformation of be sweet_. from a local production company to a globalized entity. Currently, be sweet_. operates in Santiago de Chile, CDMX, Madrid, Barcelona, Amsterdam and Bucharest.

During this time, be sweet_. established its own creative department, beX, which has been recognized by the One Creative Club of New York, Cannes Lions and the Andys.

In 2023, be sweet_. achieved recognition with different campaigns at One ShowEl SolCdeCAndys and Cannes Lions.