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about the jury

Alex Hay was a psychology and economics major before pivoting and beginning her career in advertising, where she has remained and thrived for over 20 years. Alex is Executive Producer, Managing Director and Partner of Australian production company, Rabbit. Her extensive leadership experience also includes Head of Broadcast at George Patterson Y&R Sydney, Executive Producer at Jungle and Account Supervisor on the United Nations and Citibank accounts at Young & Rubicam, New York.

Alex is passionate about storytelling and the creative process. This is why both up and coming and acclaimed directors trustingly place their visions in her hands. The pursuit and advocacy of inclusive and original stories extends to Alex’s role as Director of Thumper, an emerging long-form division of Rabbit.

Alex has served on the AWARD Executive Committee and was a finalist for the B&T Women in Media Awards. Her most recent contribution to the advertising community is being a mentor in the London International Awards’ Creative LIAisons program. Alex has also been invited to judge major international award shows such as the AWARD AwardsCICLOPE Asia and now CICLOPE Festival in Berlin. Alex is committed to encouraging new talent and building community within the creative industry.

She lives in Sydney’s inner west with her wife and son.