After living in France and studying French at Aix-en-Provence, Francine returned to London and spent her early career in photography. She joined Butler Dennis Garland as Production Assistant in 1984, progressing to become Head of TV at Slaymaker Cowley White in 1987.
Francine joined AMV as a Senior Producer in 1989 and produced some of the agency’s earliest iconic commercials, including; Dunlop (directed by Tony Kaye) and Walkers (directed by Paul Weiland). She was promoted to Head of TV in 1999 and has worked tirelessly to promote the training and development of production expertise both within the agency and the industry. In 2014, she was promoted to Executive Head of Production planning and implementing the agency’s step-change into the world of multi-channel production across TV, Film, Content and Art Production, whilst continuing to oversee some of the best loved, most successful and highly awarded televisual productions of the last decade.
Francine is Chairperson of the IPA’s ‘Production Policy Group’ and a Director of ‘British Arrows’.