Andrew Smith joined Booking.com in 2015 and currently leads the Marketing Communications Creative team which is tasked with creative strategy and content development globally. Booking.com is a category leader and and part of Priceline Group, the 3rd largest e-commerce business in the world, employing more than 15,000 people in 70 countries worldwide. Founded in 1996, Booking.com largely built its scale and fuelled demand through performance marketing channels. Data-driven decision making and marketing science have been core to Booking.com’s competitive advantage.
Andrew is helping lead Marketing Communications Creative team to develop new ways of concepting, developing and measuring content performance. During his tenure at Booking.com he has helped the organisation realign agency relationships around more agile and collaborative methods of content development. Essential to this new way of working has been the establishment of an internal creative studio and content production capability that enables the team to conduct rapid content and communications experiments as well as scaled, global campaigns in broadcast, digital, and dynamic media.
Prior to Booking.com, Andrew worked in a management and strategic capacity at a variety of agencies including 180 Amsterdam, Saatchi & Saatchi, and Razorfish.