Dr. Bob Deutsch holds doctorates in Cognitive Neuroscience and in Cultural Anthropology. But he is no academic, ivory tower type. His specialty is knowing how leading ideas take hold in a culture and understanding the process by which people “attach” to products, situations, other people, and other types of entities. At CICLOPE Festival 2015, he explained -in one of the most engaging talks of the program- what is the primary necessary capacity for producing creativity that captures large audiences. Enjoy it!
