Tony Peterson, Founder and Executive Producer at TP Film, gave a brief Q&A in the build up to Ciclope 2013. Here’s what he had to say about production and advertising.
1)You will be a member of our illustrious judging panel – What will you look for when judging craft?
I will do my very best to have the right eye for the best work in each category.
2) What are the new and exciting things happening in the production world at the moment?
The world market is very diverse. Digital communication for the moment – not a surprise – is the most exciting.
3) The recent financial climate has has been hard on production companies, is there cause to be optimistic or should we be worried?
The ‘financial climate’ is only a part of the actual threats. The other is a decline of professionalism and respect.
4) Why do you think digital is playing such an increasing role in advertising?
Simply because of the ever rising potential in the digital technique. And the decrease of costs.
5) What are you most looking forward to about Berlin?
I am really looking forward to see some great colleagues from other parts of the world.
Tony will be a member of the Ciclope 2013 Judging Panel, to have your work judged him and other industry leaders be sure to make your submissions before September 27th, in under 2 weeks!
See some of TP Film’s recent work here: