KASPER WEDENDAHL, CO-FOUNDER OF BACON
Kasper is a director and the co-founder of commercial film production company Bacon. The company was founded in 2001 in Copenhagen and has today offices in Copenhagen, Oslo and Stockholm plus a post-facility, Bacon X. This year, Bacon got a black pencil at the D&AD for being the most awarded production company in 2014.
Why did you decide to get into this business?
I was young and needed the money / Pure coincidence. I worked in TV and liked it, but then one day a friend who owned a small prodco asked me to do a commercial -and I quickly realized that I loved the attention to detail that comes with a commercial production.
Which recent projects have you particularly enjoyed working on?
Today I’m only directing part time, and I think the most fascinating thing about my everyday life is building Bacon into an operation that can handle our talents needs in terms of commercials, TV and fiction -I’m more a Bob the Builder these days, and I really love it.
What would you say is Bacon’s main strength?
We invest in talent -I can’t count the amount of (shitty) clips, shorts and strange video installations we have sponsored over the years, but they helped develop and attract talent-. Now we have grown up and invest in our talents features and bigger projects -this has made Bacon more of a “lab” than a prodco, where our talents keep coming back to us -also after they made it big overseas-. They seem to appreciate our not so concentrated look at the bottom-line.
What was your worst job and what did you learn from it?
I once did a job for a rather famous Swedish furniture outlet, but in a country where I’m not familiar with the language. The scene took place in a kitchen with a lot of friends having a party. At the end of the day, the creative director and I started drinking from the set wine, but suddenly realized that the client wanted a hell of lot of shots of the product -something that was a bit lost in translation in the pre pro-. Somehow we managed to do it (‘cause we are friendly) but learned never to drink before the pack-shot.
Is there something you hate (or don’t like) about advertising?
What characteristics should a good commercial have?
What is your favorite ad ever? Why?
Everything from Jonathan Glazer -more or less- to me he is the epitome of “good taste”, whether we talk direction, lighting, camerawork, actors, storytelling or any other aspect involved in filmmaking. And I miss Traktor -those guys where masters of bad taste executed with excellent taste.
Do you have any creative heroes – within or outside of the industry?
I think Jesper Kouthooft, who founded Acne and now owns Teenage Engineering, is one hell of a creative hero. Seems like he does exactly what he wants to, whether it’s film, music, tech or collecting Italian sportscars…
What would you say is technology’s most valuable contribution to film craft?
The digitalization of our craft has made it so much more accessible and affordable to “common man”, but has also emphasized that you get nowhere without a good idea and a good storyteller -no matter how many filters, tricks and title sequences your camera app can master…
You’ve been to Berlin many times before. Any insider’s tip you’d like to share with us?
Not in a public forum 🙂