This talk will also give an inside look at the process of redefining what the brand stands for, to how it behaves.
Donald works regularly with H&M since 2002. He originally initiated H&M’s collaboration with Karl Lagerfeld, followed by collaborations with Versace, Marni, Margiela, Isabel Marant, Alexander Wang, Balmain, Kenzo, Erdem, Moschino etc. Additional collaborations and campaigns with celebrities such as David Beckham, Beyoncé, Jeff Koons, etc. From 2010 to 2016 as the Global Creative Director, directing all creative aspects of the H&M brand worldwide. Donald continues to work on special projects with H&M.
Dutch-Ghanaian director Emmanuel Adjei teamed up with Sevdaliza to create a new music video for her song “Shahmaran”. The epic film -a three-year project inspired by the historic oppression of African people- is an breathtaking journey across deserted and futuristic landscapes. In this talk, the director will go through this and other projects in which he managed to create atmospheric worlds, transforming dramatic narratives into visual poems.
The agency’s innovative creative work is testament to Rick’s passion and talents. Recent highlights include creating a new move in FIFA 18, Skittles giving up its rainbow to Pride with 3m white packs and a star-studded karaoke video with Naomi Campbell for H&M. The agency also created genetic testing kits to find out if Marmite’s long standing strategy of ‘Love it, or Hate it’ is actually true. Moreover, Oscar winner Danny Boyle borrowing the agency’s award-winning Shoplifters campaign for Harvey Nichols for his iconic ‘Choose life’ monologue in Trainspotting 2 (agencies normally steal from films, not the other way around).
Tune in for everyone’s favourite advertising panel host Arif Haq as we bring you a hilarious show which is no way similar to the popular BBC comedy series Room 101, in which a panel of opiniated industry blow-hards persuade him and the audience to banish their pet hates about advertising into the dustbin of history. Any Hat Trick Productions executives concerned about copyright infringement are advised to leave the venue during this session.
As a cinematographer, Lance Acord shot seminal music videos and feature films such as “Buffalo 66”, “Lost in translation”, “Being John Malkovich” and “Where the wild things are”. In the late 90’s he began his transition into directing, and in 1998, together with his business partner Jackie Kelman Bisbee, founded the production company Park Pictures. In the last years he has received multiple awards for his work with clients such as Nike, Apple, HP, VW, P&G and Subaru, among many others.