PROGRAMME 2018

Changes may occur, so check the programme regularly.

DAY 1
2018-11-08
DAY 2
2018-11-09
09:30 - 10:00
Giving a voice to UBER
Uber’s finally found its voice: Uber and 72andSunny Amsterdam will take you on a journey of how the brand looked at building trust through tone and how it finally landed on a humble and human voice for EMEA.

This talk will also give an inside look at the process of redefining what the brand stands for, to how it behaves.
Laura Visco
Creative Director at 72andSunny Amsterdam
Jerome Austria
Executive Creative Director at UBER EMEA
10:00 - 10:30
Are theme park rides art?
The way we consume media is changing; entertainment, increasingly, has the potential to be both interactive and immersive. Theme parks are exploring innovative new ways of using technology to tell stories. Eugenie started out in robotics research, followed by a 13-year career in feature film VFX, during which she worked on Batman Begins, Iron Man 2, Man of Steel and four films in the Harry Potter series as well as the Oscar-winning Interstellar, which resulted in her co-authoring two astrophysics papers. In this talk, she’ll describe why she made the decision to leave film to work on theme park rides, and explore how immersive entertainment might evolve in the near future.
Eugénie von Tunzelmann
CG Artist at Framestore
10:30 - 11:00
A meaningful dialogue
A memorable film begins with much more than the perfect location. The setting is not only a backdrop in front of which the action unfolds, but an essential part of storytelling. A meaningful dialogue between production and production service company delivers results that go beyond what’s expected, beyond predictable. In this panel we shine a light on a side of the industry which receives remarkably little attention despite playing a major role in a huge number of productions.
TBA
11:00 - 11:30
Break
Coffee break.
11:30 - 12:00
Behind “The Alienist”
More info coming soon!
Justine White
Managing Director at Freefolk
12:00 - 12:30
TBA
More info coming soon!
12:30 - 13:00
The wonder of collaboration
Donald is Founder and Creative Director of Donald Schneider Studio, specializing in creative concepts, art direction and collaborations. His clients include: Balmain, Brioni, Cartier, Chloé, Condé Nast, H&M, Hugo Boss, Karl Lagerfeld, Gerry Weber, P&C, Aldo, Stern Magazine, Ultra Records, Versace, Vogue, Vogue Hommes International, Wolford etc.

Donald works regularly with H&M since 2002. He originally initiated H&M’s collaboration with Karl Lagerfeld, followed by collaborations with Versace, Marni, Margiela, Isabel Marant, Alexander Wang, Balmain, Kenzo, Erdem, Moschino etc. Additional collaborations and campaigns with celebrities such as David Beckham, Beyoncé, Jeff Koons, etc. From 2010 to 2016 as the Global Creative Director, directing all creative aspects of the H&M brand worldwide. Donald continues to work on special projects with H&M.
Donald Schneider
Founder & Creative Director at Donald Schneider Studio / Former Global Creative Director at H&M
13:00 - 14:00
Lunch
You will be able to buy lunch inside the venue.
14:00 - 14:30
On directing actors
It is said that directing is 90 % casting. But then what? In this talk, James Rouse (the director behind award-winning spots such as “Hope”, for the International Committee of the Red Cross) will go over his strategies to communicate with the artists and approach the director/actor relationship.
James Rouse
Director at Outsider / Blur Films
14:30 - 15:00
TBA
More info coming soon!
15:00 - 15:30
Break
Coffee break.
15:30 - 16:00
Bringing art to film

Dutch-Ghanaian director Emmanuel Adjei teamed up with Sevdaliza to create a new music video for her song “Shahmaran”. The epic film -a three-year project inspired by the historic oppression of African people- is an breathtaking journey across deserted and futuristic landscapes. In this talk, the director will go through this and other projects in which he managed to create atmospheric worlds, transforming dramatic narratives into visual poems.

Emmanuel Adjei
Director at Compulsory / Handsome / Halal
16:00 - 16:30
The best of times, the worst of times
An open and honest presentation on the beliefs and values that drive Anomaly, by Carl Johnson. Since launching the agency with his partners in 2004, Carl has been responsible for the guardianship and evolution of Anomaly’s proposition in an ever-changing, sometimes turbulent but always stimulating, industry. As importantly, with Anomaly surging in the U.S. and overseas, reinforcing the core principles, beliefs and values that underpin the seven offices –from LA to Shanghai– is a key focus.
Carl Johnson
Founding Partner & Global CEO at Anomaly
16:30 - 17:00
Break
Coffee break.
17:00 - 17:30
On directing
More info coming soon!
Crystal Moselle
Director at Somesuch
17:30 - 18:00
TBA
More info coming soon!
10:00 - 10:30
TBA
More info coming soon!
10:30 - 11:00
Boosting innovation
Richard Brim is CCO of adam&eveDDB, one of the most consistently creative agencies on the world stage. Known as the undisputed King of Christmas – Rick leads creative on the agency’s Christmas campaigns, including the world famous John Lewis Christmas campaign.

The agency’s innovative creative work is testament to Rick’s passion and talents. Recent highlights include creating a new move in FIFA 18, Skittles giving up its rainbow to Pride with 3m white packs and a star-studded karaoke video with Naomi Campbell for H&M. The agency also created genetic testing kits to find out if Marmite’s long standing strategy of ‘Love it, or Hate it’ is actually true. Moreover, Oscar winner Danny Boyle borrowing the agency’s award-winning Shoplifters campaign for Harvey Nichols for his iconic ‘Choose life’ monologue in Trainspotting 2 (agencies normally steal from films, not the other way around).
Richard Brim
Chief Creative Officer at Adam&EveDDB
11:00 - 11:30
Break
Coffee break.
11:30 - 12:00
Creative coupling
Finding a good partner is hard, but essential for success. The alliance between adidas Originals and New York-based Johannes Leonardo -who have been working together since 2014- is the best example. Join this talk to understand how a brave company and an innovative agency can come together to challenge the idea of originality and take the brand to a new level.
Jenny Pham
Global Senior Director of Brand Communications at Adidas Originals
Ferdinando Verderi
Founding Partner & Creative Director at Johannes Leonardo
12:00 - 12:30
TBA
More info coming soon!
12:30 - 13:30
Lunch
You will be able to buy lunch inside the venue.
13:30 - 14:15
Nothing beats “Nothing beats a Londoner”
Nike’s “Nothing beats a Londoner” was one of the most powerful ad campaigns in the last few years. With this three-minute film -created by Wieden+Kennedy and beautifully shot by French directing duo Megaforce- the brand got back in touch with local consumers by putting the city and real kids in the spotlight. In this talk, the commercial’s creators will reveal all the details behind the spot.
Tom Bender
Creative at Wieden+Kennedy
Matthew Fone
Owner of Riff Raff
14:15 - 14:45
TBA
More info coming soon!
14:45 - 15:15
Break
Coffee break.
15:15 - 15:45
Please, not another panel

Tune in for everyone’s favourite advertising panel host Arif Haq as we bring you a hilarious show which is no way similar to the popular BBC comedy series Room 101, in which a panel of opiniated industry blow-hards persuade him and the audience to banish their pet hates about advertising into the dustbin of history. Any Hat Trick Productions executives concerned about copyright infringement are advised to leave the venue during this session.

Arif Haq
Partner at Freuds
15:45 - 16:20
Clash of the giants
Join this incredible talk between director and cinematographer Lance Acord and Oscar-winning editor Kirk Baxter.

As a cinematographer, Lance Acord shot seminal music videos and feature films such as “Buffalo 66”, “Lost in translation”, “Being John Malkovich” and “Where the wild things are”. In the late 90’s he began his transition into directing, and in 1998, together with his business partner Jackie Kelman Bisbee, founded the production company Park Pictures. In the last years he has received multiple awards for his work with clients such as Nike, Apple, HP, VW, P&G and Subaru, among many others.
Lance Acord
Director at Park Pictures
Kirk Baxter
Co-Founder & Editor at Exile
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