PROGRAMME 2014

08.30 - 10.30
FINALISTS SCREENING

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Finalists Screening

09.00 - 10.30
THE MARKET
Fresh Market & Service Market

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Presented by Mamma Team, Fresh Market is a networking activity in which full production companies (representing directors), digital production companies, post houses and music/sound companies can meet creatives and agency producers from leading agencies in the world.

Presented by Goodgate Productions, Service Market is the place where production service companies and location managers have the chance to meet executive producers from leading production companies in the world.

To participate, you must apply in advance by filling out the application form, where you will have to select only one of the available pairs. Then, we will arrange a 15 minutes meeting for you. Only one application per company is allowed, but up to two persons are allowed to participate on the meetings.

Please note that only 2 DAYS VIP PASS delegates can participate, and keep in mind that the capacity is very limited. The sole purchase of a 2 DAYS VIP PASS will not assure your access to this activity. Please note that other type of companies, such as services suppliers or media are not permitted to participate.

Hurry! Your next client is waiting for you.

10.30 - 11.00
COFFEE BREAK
Hosted by Minivegas

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Coffee Break

12.25 - 13.10
PANEL
Technology’s Toll: The Future of Film Craft in the Post-Digital Age

Moderator: Peter Grasse (Curious Film, Australasia)
Speakers: Sarah Barclay (JWT, NY) - Michael Hilliard (Finch, Australia) - Tony Petersen (TP Film)

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Has advertising’s obsession with new technology been detrimental to the art of film craft? Or, has our age of invention given rise to ever more compelling means of visual storytelling? Producers of contemporary commercial communication will discuss the future of narrative filmmaking in the digital domain.

13.10 - 14.30
LUNCH
Hosted by The Lift

VIP Ticket Holders only

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More info coming soon!

14.35 - 15.10
PANEL
Using prototyping to break new ground

Speakers: Myles Lord (Heimat) - Thomas Alisi (Stinkdigital) - James Britton (Stinkdigital)

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Technology is continuing to shape the way we communicate. As new platforms and devices are introduced, and technology continues to accelerate, there are increasing opportunities for advertisers to break new ground and innovate. But how to convince clients of a new, bold approach, when there is a safe, established way of doing things already? Myles Lord (Managing Creative Director at Heimat), James Britton and Thomas Alisi (Stinkdigital) will debate the benefits of prototyping with new technology, share insights, challenges, and success stories where innovation has won through.

15.15 - 15.50
TALK
Coca-Cola: Content and Context

Speaker: Guido Rosales (Advertising Strategy and Integrated Marketing Communications Director for The Coca-Cola Company Europe)

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We live in a turbulent, complex and dynamic environment. The world operating system is morphing to a new “social evolutionary system”. Our brands are not ours anymore: they are the people’s brands and the people now have the power to make them the most loved ones, but also to destroy them. In the last few years, technology has drastically reduced the number of “passive” watchers. Cable cutters, Netflix, Tivo, Apple TV and Google Chrome subscriptions have given the control to the public. As a consequence, the only marketing people experience is the one they want, and the only effective marketing –the one that will survive– is the most relevant and engaging. Therefore, brands need to change the way they grab people’s attention, how they engage with the audience, build content and integrate that content into an ecosystem. It’s not only about changing the way we do marketing, it’s a holistic process that affects our team and our organization too. In this talk, Guido Rosales will take us through the way a global brand as Coca-Cola is facing these challenges.

15.30 - 16.00
COFFEE BREAK
Hosted by Source.

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Coffee Break hosted by Source.

16.25 - 17.00
PANEL
Concept Design

Moderated by: Pablo Bach (Liga 01, Germany)
Speakers: Jimmy Kiddell (The Mill, UK) - Markus Walter

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Many agree that production budgets are tighter, clients expectations are higher and competition is fierce, so it seems there is no time to lose in this business. In the last few years, concept design has become an essential tool to help clients visualizing ideas before starting the production process, but also helping creatives pushing their minds to a next step. We'll open the debate about the challenges of developing CGI-driven campaigns, the way to present visual concepts with deep use of digital elements and how to make the right creative choices to save time and money.

17.00 - 17.40
PANEL
The Art of (Music) Composition

Moderated by: Maartje Glas (Buma Music in Motion, Netherlands)
Speakers: Daniel Pemberton (Composer, UK) - Geert van Gaalen (Dangerous Kitchen Music, Netherlands) - Simon Elms (Eclectic, UK)

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In an intimate and far-reaching panel session, top notch composers will be revealing how they came across their trademark sound, what inspires them and what drives them to keep on continually developing the most distinctive compositional voices in film, game and advertising industries. They will be looking at the technical and creative challenges they face along the way. All too often in commercial reality, sound and music are dictated by a director, or are treated as the hurried final step of a very long process. But what if we worked in a different way? Turning the status quo on its head and taking sound out of its box can lead to incredible results. Speakers will reveal how they found the perfect balance of music, sound and visuals.

17.45 - 18.15
TALK
Live interview with Ringan Ledwidge

Speaker: Ringan Ledwidge

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Widely acknowledged as one of the industry's top commercials directors, Ringan Ledwidge has recently been rated as UK's No1 Director by Campaign Magazine and as the second Most Awarded Director in the world by the Gunn Report.

18.10 - 19.00
CHILL OUT

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More info coming soon!