Partner & Director of Integrated Production


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Vic joined Deutsch LA in 2009 and is currently Partner, Director of Integrated Production. In his time here, Vic has led Deutsch LA’s growing integrated production department and helped establish a new standard for Deutsch LA’s advertising work. While leading both the content and digital production departments at Deutsch LA, his team produced the Volkswagen 2011 Super Bowl ad “The Force,” which has become the most watched automotive commercial of all time on YouTube, won a Gold Lion at the Cannes International Advertising Festival, AICP Best in Show and was one of the most awarded spots of the year.

Prior to Deutsch, Vic was the Director of Integrated Production at Fallon, Minneapolis. Before Fallon, Vic produced campaigns for Nike during his 6 year stint working at Wieden+Kennedy, Portland. Over the course of his career, Vic’s productions have earned 7 Emmy nominations including Nike “Move,” which was one of the most awarded commercials in the world in 2002, cumulating with the Academy of Arts and Sciences, Emmy for Outstanding Commercial.