Managing Partner & Executive Creative Director

Hong Kong

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Surfer, husband, father and DJ (in no particular order), Thierry is first and foremost an award-winning creative head. Homeless for most of his life, Thierry has spent the last 24 years in Asia Pacific, living and working in Bangkok, Singapore, Sydney, Tokyo and Hong Kong, and travelling through many cities in between.

As Managing Partner and Executive Creative Director of Publicis Hong Kong, Thierry is tasked with managing Publicis Hong Kong’s operations and overseeing the overall creative output of the office on all its major clients. This include AXA and Renault where he also serves as their Asia Pacific creative lead, working hand-in-hand with creative teams locally and regionally. His objectives: transform Hong Kong into a preferred hub to help lead the change for Publicis global clients, building a strong office able to deliver best-practice strategy, creative and brand management.

Prior to joining Publicis, Thierry spent 10 years with McCann Worldgroup, eight of these on Cathay Pacific Airways, growing from Digital Senior Creative Director to Global Executive Creative Director in charge of 27 countries worldwide, and two as Executive Creative Director and de facto Asia Pacific creative head of Commonwealth//McCann’s Bangkok – McCann’s dedicated agency of record for General Motors/Chevrolet.

International jury duties aside, his support of the advertising industry is vast, and over the years he has contributed his spare time and efforts to the development and promotion of ADMA (Asian Digital Marketing Association) and, to the Association of Accredited Advertising Agents of Hong Kong (HK4As) as Chairman of its Digital and Interactive Committee, as well as its Creative Committee for several years. Thierry is also a guest lecturer at The Hong Kong Polytechnic University.

Despite his nomadic pattern, Thierry calls Hong Kong home and, at 14 years, the city he’s spent the most time in.