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SUMER FRIEDRICHS
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SUMER FRIEDRICHS

GTB

SVP Director of Integrated Production

US

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Sumer joined GTB (formally Team Detroit) as Executive Producer in 2007 and transitioned into SVP Director of Integrated Production in early 2016, with nearly 20 years of production experience.

In her time at GTB, Sumer had spearheaded some of Ford’s breakthrough campaigns on the national & global front in broadcast and social channels, such as their first Facebook campaign “Explorers Live” and first episodic adventure “Escape my Life”. Overseeing the Ford Motor Company business for the US, she manages 30+ producers including the work coming out of the field offices for Retail First.

Before her time at GTB she spent 7 years at Campbell-Ewald leading the way with Chevrolet, Navy and Farmers Insurance. Prior to cutting her teeth into advertising, Sumer produced the weekend sports show for an ABC affiliate in Detroit. This led her into production for ESPN working for the CART circuit. She was in the middle of a brief stint at LA based production house, Bandito Brothers, when GTB approached her in 2007.  

She resides in Detroit, MI, with her husband & two boys. And in her spare time she finds her peace running 200 mile relay races with her GTB running team.