GUESTS

STEPHEN O’KELLY
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STEPHEN O’KELLY

Guinness

Marketing DIrector - Western Europe

Ireland

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Stephen is an experienced marketing leader, with an established background of over 19 years in the FMCG industry. As Marketing Director for Guinness Western Europe and a member of the Diageo Western Europe Marketing Leadership Team, Stephen has extensive international experience in driving exceptional growth through competitor-beating brand and portfolio strategies.

In the last few years, he has led the transformation of the Guinness innovation agenda, spearheading the launch of four new Guinness creations across Western Europe, alongside the development of the new ‘Made of More’ positioning and communications approach, transitioning the brand to a digitally enabled Gen Y model.