I joined BBDO Düseldorf as Head of TV in 2004, and am Chief Production Officer for BBDO Germany since May 2013. I head CraftWork, BBDO’s new production division where I am in charge of producing all the global lead copy for brands like P&G Braun; Smart; Allianz; Bayer Aspirin, as well as global and regional (DACH; WEA; CEMEA) copy for Pepsi; Mars; Wrigley; Schwarzkopf; Henkel; Dr Oetker; P&G Gillette; Mars; Wrigley, and national copy for Postbank; LBS; Yello; Metro and several more.
I am not only proud in helping the agency increase its creative output – with 10 Cannes Lions (icluding the Grand Prix for Good in 2013) and the German Design Prize topping the list of over a hundred international awards- but also in reducing its carbon output and raising efficiency dramatically in production.
I was born in South Africa, grew up on the beach in Malibu California and in the African bush. I studied photography in South Africa in the 80’s where I started my career as a fashion photographer, which brought me to Europe to work for Vogue magazine. My first film work in Italy for the Martini and in Germany for Rammstein, led me to open the first commercial film production in Berlin in the early 90’s. With my production company Tracks I directed or produced over 300 TV commercials, (Martini; Nissan, HUK, Adidas, Sony, Bogner, VW, McDonalds, etc) music videos (Rammstein, Westbam, DJ Hell, Afrob, Thomas D and Nina Hagen etc), as well as TV Idents (ProSieben; Sat1, Kabel1; RTL) and TV Shows (MTV; RTL2)
I am initiator and chairman of the GWA (German Advertising Agency Association) Forum Film Production and the only HoP to be a member of the German Art Directors Club.
I also inititated and host of the Directors Lounge and am the founder and chairman of the official Royal Lesotho Horse Riding Society – training the first black african show-jumping team for Olympia. I have 3 children and speak 4 languages very well, and speak an additional 3 languages more or less badly.