Founding Partner & Executive Producer


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Ralph Laucella is a Founding Partner/Executive Producer of O Positive, one of the world’s top commercial production companies. The shop consistently ranks in the Top 10 for the prestigious Cannes Advertising Festival’s Palme d’Or—this year ranking No. 5—and enjoys a high profile in media tastemakers. With over two decades of experience in production and business management, Ralph has cultivated a reputation as one of the industry’s most respected and resourceful producers.

In addition to his expertise working with brands and ad agencies, Ralph enjoys working in entertainment as well. He has been integral to the success of many popular short films as both executive producer and producer. Those films include critically acclaimed festival favorites Playdate, a dramedy directed by EMMY Award-winning director David Shane which premiered at Tribeca Film Festival, and The Bronzer, a documentary directed by Peyton Wilson that played at Festivals nationwide ranging from Austin and San Luis Obispo, to Mill Valley and Woodstock.

Ralph was recently elected to the post of AICP Chairman, a pivotal role in the organization representing the interests of U.S. companies that specialize in commercial production. Prior to his role as Chairman, Ralph served on both the
National and East Coast boards where he helped drive the organization’s labor negotiations.

A New York native, Ralph lives on Long Island with his family. When he is not knee deep in production, he can be found on soccer fields and dance studio stages across the Northeast cheering on his four children.