‘Varma’, as the advertising fraternity in India refers to him, founded ‘Nirvana Films’ 16 years ago. He has since then been credited for creating a distinct narrative language and style in Indian commercials. Varma’s craft and storytelling is characterised by simple human truths , strong narrative flow, nuanced and subtle performances , his distinct ear for music and a keen eye for casting. His films have a wide universal appeal whilst being Indian in content.
His work has been awarded at Cannes , D&AD, London International and ad club awards in India. Films for Indian Railways, Kerala Tourism, Rajasthan, Madhya Pradesh, Diu Tourism, Dubai Tourism, Incredible India, Neo sports, Vodafone, Bajaj Bikes, and several others have won awards across categories.
Varma is constantly exploring new territory and trying new forms of narrative. He is strongly influenced by world cinema but derives a strong sensibility from his own cultural roots. His time spent travelling and his passion for automobiles are what keep him busy when he isn’t directing commercials. Varma lives in Bangalore with his wife, Sneha Iype (producer and co-founder of Nirvana Films) and their 3 young children.