Pelle Sjoenell is Worldwide Chief Creative Officer at BBH. Based in LA, he oversees the creative work for all of BBH’s offices: London, Singapore, New York, Shanghai, Mumbai, LA and Stockholm.
Sjoenell was previously Executive Creative Director for BBH Los Angeles, which he launched in 2010 with the ambition to explore the intersection of advertising, entertainment and technology. One initiative is The Creative Studio, a joint venture launched in 2014 with Scooter Braun to create branded and unbranded entertainment, everything from ads to music videos. Prior to LA, Pelle spent three years at BBH New York.
During his time at BBH, Sjoenell has been behind award-winning work including “Oasis – Dig Out Your Soul in the Streets” – which won the Titanium Lion at Cannes, “Clean Your Balls” for AXE – the most talked about campaign in social media in the year that it launched, and “Dear Sophie” for Google – which was named Time Magazine’s Best Ad of the Year.
Prior to working with BBH, Sjoenell spent part of his career as the CEO of King as well as a stint at Fallon in Minneapolis. Throughout his career, Sjoenell has amassed a number of awards including 18 Cannes Lions, one of these a Titanium Lion, and a Grandy award. He studied Art Direction & Communication at the Berghs School of Communication. He now resides in LA with his wife, Pauline, and their three children.