Founder & Director


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Nicolas Perez Veiga is a Film Director and founder of PRIMO content. From 2006 to 2012, he formed the directing duo Nico & Martín together with Martin Kalina and won numerous awards at the most prestigious advertising festivals in the world. These awards include seven Cannes Lions, five Clios, two LIAs, and 2 D&AD pencils for best direction. Nico was also voted Best Iberoamerican Director three times in 2009, 2010 and 2012. Among his most important achievements, we should mention an Outdoor Grand Prix at Cannes 2010, for Andes Beer’s “Teletransporter”, as well as a Film Gold Lion in 2012 for BGH’s “Dads In Briefs” campaign, and a Film Gold Lion in 2011 for Axe’s “Premature Perspiration” campaign.

These awards, among others, secured PRIMO the 5th place in the Palme d ’Or at Cannes 2011. In 2013, Nicolas was part of the Film Craft jury in Cannes. In the last years he was also president of the Jury in the Film Craft categories at the Argentinean Creatives Circle Awards (El Diente) and El Ojo de Iberoamérica. Nico & Martin were also chosen by Shots magazine for the cover of their 138th issue in November 2012. In 2012, the Gunn Report named Primo the 4th “Most Awarded Production company in the world” and Nico & Martin obtained 3rd place in the category “Most Awarded Director in the world”. At the 2014 and 2015 Diente awards (Argentinean Creative’ś Circle) Primo was awarded as Best Production Company of the year. 
In the past few years, Nicolas has worked for the most important agencies of the world, in projects for some of the most trend-setting brands in the world of creativity. These are some of the agencies he has been working with: Fallon London, 72 & Sunny, W&K Sao Paulo, Y&R New York, McCann Worldwide, BBH London, Grey Worldwide, JWT London, BDDP & Filles, TBWA Paris, Saatchi & Saatchi Milan, Ponce Buenos Aires, Del Campo Saatchi & Saatchi, Santo Buenos Aires and David. With them he developed projects for brands such as Nike, Google, Johnnie Walker, Powerade, Cadbury, T- Mobile, Sony, Vodafone, Guinness, Renault, Axe, Rexona, Toyota, Chevrolet, Ford, Honda, Citroen, Ikea, Orange, Trident, BGH, Ambev, Pepsico and Coca Cola. 
In February 2016, the time for the long format arrived and Nicolas shot his first series titled “OUT THERE”, produced by STUDIO+, ICONOCLAST CONTENT and PRIMO. It was  premiered worldwide in online platforms early 2017. 
Nowadays, Nico is represented by PRIMO in Argentina, Spain and Brazil and by ICONOCLAST in the rest of the world.