NEIL BARRIENeil loves working with people & companies that are changing things. Tech, Finance and Entertainment are his big passion points and he’s proud to have led the development and global growth of a range of top tier brands working with the likes of Airbnb, Pinterest, Netflix, Unilever, Disney and The Grammys.
Neil co-founded 21CB in May 2018 and has led global brand projects for the likes of N26, GoDaddy, Intuit, and Pinterest.
Prior to that Neil spent six years working at TBWA\Chiat\Day Los Angeles, most recently as Chief Strategy Officer, where he had a formative experience leading the global creative strategy on Airbnb, working closely with the CMO and CEO as well as leading global creative strategy for Principal Finance Group. He’s proud that these campaigns were recognized as some of the most effective in their fields, winning Gold and Silver Effies respectively
Before venturing out West, Neil led strategy at Zag, the ventures arm of the London ad agency BBH, where he worked directly with the founders of a range of high growth disruptors in the finance, photography, music and CPG sectors, helping them develop and name their brands, products, marketing campaigns and also raise capital.
A regular judge of the Global Effies, Neil is passionate about using creativity to drive sustainable growth and ensuring that businesses and their brands are talking the same language. He has written extensively on 21st century brand and marketing strategy for the likes of Fast Company, The Guardian, The Investor’s Chronicle and Contagious. His co-authored White Paper on the business case for creating an iconic brand was recently the subject of a panel at SXSW.
A graduate of Oxford University, Neil also spent time at Interbrand and in the dark corners of London as an indie rock musician.