LUISA KRACHTBorn in Buenos Aires, Kracht has been living in Argentina for most of her life. In 2008 she completed the Image and Sound Design career at the University of Buenos Aires, and in 2011 started directing her own commercials. Her first project was a Nike campaign for BBDO Buenos Aires called “The Day The Stadium Spoke”, that won a Bronze Lion at Cannes in 2012. In 2017 her Argentina Tourism campaign won Bronze in Film at Cannes Lions Festival of Creativity, and Gold at El Sol and El Ojo de Iberoamerica. Since August 2018, she is represented by Agosto.
In the recent years Kracht has worked in Argentina, Chile, Brazil, Spain, Italy, Mexico and the United States alongside agencies such as DAVID, Del Campo Saatchi & Saatchi, La Comunidad, Leo Burnett, Ponce Buenos Aires, BBH, Africa and AKQA in projects for clients such as Ambev’s Andes Beer, Coca-Cola,, McDonald’s, Mondelez, Pepsico, Unilever’s Axe, VIVO, Aeromexico, Toyota and Fiat, among many others.