Lali joined Saatchi LA as Executive Director of Integrated Production in 2015, bringing more than 15 years of global production experience to the agency.
In her role, Lali is responsible for overseeing the production department for the 500-person agency as well as the successful rollout of campaigns for clients such as Toyota. Since joining Saatchi, Lali has successfully led the production of many firsts for the industry. To date she’s spearheaded the first ever live TV twitter integration in an ad during Super Bowl 2016, the first and tallest scalable billboard in New York City’s Times Square, the first experiential VR at TechCrunch Disrupt for Prius Prime and the first time an agency produced 100,000 videos from one day of shooting for a Toyota Rav4 Hybrid programmatic campaign.
Before her career in advertising, Lali spent half a decade at Yahoo!, where she produced and launched some of the company’s top products. After her daughter was born, Lali took a break from Silicon Valley, and applied her experience to the advertising industry in San Francisco at Pereira O’Dell and then later with DOJO.
After DOJO, Lali and her family moved to France, where she joined TBWA DAN Paris as head of production. There she first demonstrated her aptitude for multi-disciplinary capabilities, creating an integrated production department at the agency, which directly led to award-winning work for clients such as Dom Perignon, Michelin, Playstation and SNCF.
After returning to the U.S., Lali joined The Martin Agency in Richmond, Virginia as Executive Integrated Producer, working for clients such as Mentos, Pizza Hut, Tylenol, Walmart and the John F. Kennedy Presidential Library and Museum.
In 2013, her family moved to L.A. where she did project work for the re-launch of Myspace, integrated projects for AT&T, Microsoft, Square Enix and Ubisoft. Highlights included Apple’s 30th anniversary and the as iPhone 5C before joining Saatchi LA.
Outside of work Lali is an avid cyclist and has a passion for travel and food. She dreams to have a dog one day. A native of Brazil, Lali currently lives in L.A. with her family.