GUESTS

KARL WOOLLEY
X

KARL WOOLLEY

FRAMESTORE

Global Real-Time Director, Immersive & IA

UK

Work →

Karl was integral to the growth of Framestore’s digital business from joining the company in 2005. With a background in engineering, his role involved harnessing hardware and software and offering it to clients as a marketing solution, thus expanding traditional campaigns into fully integrated projects. Karl is passionate about finding technical and creative solutions to even the trickiest of advertising briefs.

Karl worked directly with Oculus on Framestore’s award-winning VR experience for Game of Thrones with HBO, and was involved in the motion capture walk-around activation for Merrell’s ‘Trailscape’. He was key in establishing Framestore’s award-winning VR Studio in 2014, and central to creating a strategic and fully immersive VR experience for the launch of Fiat’s 500x.

Karl continues to work with agencies and brand partners alike, pushing the boundaries of technology and creativity.