JULIAN FROSTJulian is the Melbourne-based animator behind Dumb Ways to Die video and game, the Skype emoticon animations, a couple of mobile apps and some other silly stuff.
The Dumb Ways to Die video has now amassed over 61 million views and 3.8 million shares. In July 2013, eight months after its release, Dumb Ways to Die was still the fourth most shared ad of the month.
Supported by an integrated advertising campaign, it spawned a plethora of global parodies and spin-offs with over 30 million combined views, attracting massive global media attention for Metro Trains and its safety message.
Dumb Ways to Die was the most awarded campaign in the history of Cannes (with 28 Lions, including five Grands Prix).
His work is a mixture of commercial and personal things and aspires to be slightly odd and mildly amusing.